1. Elementor – The Drag-and-Drop Powerhouse
If WordPress page builders were superheroes, Elementor would be the crowd favorite. It powers over 13 million websites and has a massive community behind it. Why? Because it’s fast, flexible, and ridiculously easy to use.
What makes Elementor so popular?
Live drag-and-drop editing: What you see is exactly what you get. No guesswork.
Tons of widgets: Add buttons, sliders, forms, pricing tables—you name it.
Pre-made templates: Perfect for quickly launching landing pages or full websites.
Global styles & reusable blocks: Keep your design consistent and save tons of time.
Popup Builder: Build beautiful popups without needing a separate tool.
Who it’s for:
Elementor is great for marketers, designers, and even beginners who want full design freedom. If your agency builds a lot of websites for clients, Elementor is fast, scalable, and super intuitive. It’s also got a solid free version—so you can test it out before committing to Pro.
Pro Tip:
Pair Elementor with a lightweight theme like Astra or Hello Elementor for blazing-fast performance.
2. Beaver Builder – The Reliable Classic
While Elementor is flashy and feature-packed, Beaver Builder is the steady, reliable choice that many web pros swear by. It’s known for clean code, stability, and a developer-friendly ecosystem. It might not be as “sexy” as Elementor, but it gets the job done—especially on client projects where stability matters more than bells and whistles.
Why agencies love Beaver Builder:
Live editing with a clean interface: Easy to learn and hard to break.
Reusable templates: Build once, use everywhere.
White labeling: Perfect for agencies that resell web design under their own brand.
Developer-friendly: Extendable, clean code, and well-documented.
Who it’s for:
Beaver Builder is ideal for agencies with multiple client sites that need a solid, no-drama solution. It’s a bit more expensive than others, but the reliability and clean structure often make up for it.
Pro Tip:
If you’re building websites for businesses that prioritize speed and SEO, Beaver’s clean code gives you a great head start.
WPBakery Page Builder – The Veteran with Massive Plugin Support
You might know it by its original name—Visual Composer—but WPBakery Page Builder is still going strong, especially on older or legacy WordPress themes. It comes bundled with many premium themes on platforms like ThemeForest, which is why so many developers have used it at some point.
What’s great about WPBakery?
Front-end and back-end editing: Choose your workflow.
Huge element library: Tons of content blocks, widgets, and layout options.
Extensive plugin compatibility: Works well with WooCommerce, WPML, Yoast, and others.
Shortcode-based layout: Gives you more control (though it can be a double-edged sword)
Who it’s for:
WPBakery is great if you’re working with a theme that already includes it or if you’re managing older websites that use it. It’s not quite as modern or intuitive as Elementor, but it’s still very capable—especially in the hands of someone who knows what they’re doing.
Pro Tip:
If you’re starting from scratch, go for Elementor or Beaver Builder. But if you’re maintaining sites with WPBakery already built-in, there’s no need to switch unless performance is an issue.
Final Thoughts: Build Smarter, Not Harder
As a digital marketing agency, your website—and your clients’ websites—need to do more than just look good. They need to perform, convert, and scale with your brand. That’s why choosing the right page builder matters.
If you want:
Design freedom + ease → Go with Elementor
Stability + clean code → Choose Beaver Builder
Compatibility + versatility → Stick with WPBakery (especially for older sites)
At the end of the day, the best page builder is the one that fits your workflow, your clients’ needs, and your team’s comfort level. Luckily, all three of these options are powerful, proven, and well-supported in the WordPress ecosystem.